CERA has bagged the Business Standard Star SMEof the Year award 2015.Thejury discussed a longlist of names in the SME space, but CeraSanitaryware, ledby Chairman & ManagingDirector VikramSomany emerged as the winner.CERAadapted the strategy of changing consumerpreferences and positioned itself asthe bathroomsolutions provider instead of just sanitaryware.Investment inright products backed by vastnetwork, brand building and customer satisfaction, which are the keys to CERA’s success.