Launched in 1980, Cera is a pioneer in the sanitaryware segment in India. The first sanitaryware company to use natural gas, Cera has been on the forefront of launching a versatile colour range and introducing the bath suite concept. It also launched innovative designs and water-saving products. The twin-flush model launched in India by Cera for the first time, reduces the water needs of households considerably. WCs designed to flush in just 4 litres of water is another notable innovation by Cera.

Based in Kadi, Gujarat, Cera Sanitaryware Ltd. uses German technology, which has ensured Cera’s superiority over others in quality. Established with an initial capacity of 3,600 MTPA, the plant has undergone several periodical upgradations and modernisations to expand to 15,000 MTPA.

To achieve growth in the rapidly changing retail market in the country, Cera, has launched its one of a kind Cera Bath Studios in Ahmedabad, Bangalore, Chandigarh, Kolkata, Cochin and Hyderabad. With the opening of the Cera Bath Studios, the discerning consumers, architects and interior designers can have full view of the Cera’s premium ranges of WC’s, Wash Basins, Shower Panels, Shower Cubicles, Bath Tubs, Shower Temples, Whirlpools, CP fittings etc. Cera Bath Studios will complement its existing network of 400 distributors and 4000 retailers. Several Bathrooms are displayed live, so that the customers can get a feel of Cera’s vast range of products.
Soon, Cera will also launch premium Spanish Tiles in Indian market. The company is poised to become a total bathroom solutions provider.

Having shown a growth rate of more than 20% since last 3 years, Cera Sanitaryware Ltd. today is the fastest growing sanitaryware company in India.